New technology is revolutionising the toy market
Far from dull dolls and simple matchbox cars; it is a time when electronic components and devices are flooding the market and are making new technology indispensable to any kind of innovative items. The toys and games market is no exception. Most affected is the video games sector with novelties such as the new Little Touch LeapPad (LeapFrog), but also traditional toys and games with robot pets like Robosapien (Wpw Wee) and even less high-tech but nevertheless very popular toys such as Hasbro's original 'Bop it Extreme'. All these new technologies have consumers baffled by the choice of toys becoming available, although it will take a while for many parents to become aware of all the new possibilities.
Online gaming is more popular than ever
Online gaming is slowly forcing the video games industry to step into a new era of gaming. Improved graphics, new technology and fast network communications allowed online games to reach out to both video games fans and amateurs. It is true to say that new online technologies involve much more than just playing a card game against a virtual opponent. Whether to go on a quest along with friends, be submerged in a virtual and fictional world where your help is required to deliver the world from darkness or simply chat online with a newly made acquaintance, living at the opposite side of the planet, while playing Chess has already become part of everyday life for some consumers.
