"The growing importance of user-generated content, social networking, mobile music and free Internet content highlights the need to convince the younger generation to pay for services and to maintain their usage patterns on other services once they grow older." said Thomas Husson, Senior Analyst at JupiterResearch. "Revenue growth will increasingly depend on the acquisition of digital natives, the loyalty of 15-24 years old as they age and providers’ ability to initiate use among older demographics."
"Implementing a virtuous cycle between messaging and content could augment the current niche of mobile entertainment aficionados because they are also heavy communicators," said David Schatsky, President of JupiterResearch. "To leverage the nature of a personal communications platform, stakeholders must mix content and messaging."