comScore, Inc. released the results of a study on the U.K. online banking sector, based on data from comScore Media Metrix and analysis from comScore Marketing Solutions. The report measured online banking activity, including the number of customers and the number of visits per month.

Accessing Online Accounts

In January, 10.9 million customers logged onto at least one online banking account, representing 33 percent of the total U.K. online population. On an aggregate basis, Royal Bank of Scotland (RBS) had the most online banking customers in the U.K. in January (2.9 million), driven largely by the 2 million people who accessed NatWest's online banking service.

The most popular individual online banking brand was Lloyds TSB with 2.8 million customers. It was also the most frequently visited online banking service in the study, averaging 6.8 visits per customer during January.