The outsourcing of cockpit modules by automakers such as BMW Group, DaimlerChrysler and Volkswagen group, Ford Motors and Renault-Nissan has supported market expansion up to now. However, growth levels are expected to slow down, unless other European VMs join the bandwagon and boost the uptake of pre-assembled cockpits.
Varying levels of success in cockpit implementation have caused VMs to disagree on the potential cost savings gained by outsourced modules. This has also prompted some VMs to in-source cockpit assembly and adopt outsourcing for projects where obvious savings or a convincing business case is apparent.
“Most VMs evaluate modularisation of cockpits only from a cost-saving perspective,” explains Frost & Sullivan Programme Manager Anil Valsan. “However, some VMs are not completely convinced about the effectiveness of this approach, since it is very complex to measure the exact savings and identify hidden costs of the process.”
Cockpit design is an area, which has and will continue to undergo considerable changes over time, especially with the advent of advanced chassis and HVAC technologies, electronics and modern material developments. Significant changes will also occur in the responsibility levels outsourced to suppliers as they gain more expertise in design, development and technical know-how.
“In future, cockpit suppliers will possess extensive electronic skills to manage the complexity of design integration encouraging VMs to outsource more design and development responsibilities,” says Chandran. “The early involvement of suppliers in product development and collaborative efforts in advancing cost-saving and innovative solutions will be the future for suppliers and VMs in cockpit module development.”