Globalisation brings new opportunities and markets for business, and more choices and lower prices for customers. For workers, however, it can mean the loss of jobs and the erosion of incomes and living standards. Policymakers and business organisations tend to stress the positive effects of increased trade for consumers, in particular lower prices and more choice through increased competition. Trade unions, in general, seem to focus mainly on dealing with the consequences of globalisation on employment, in particular the relocation of jobs to other areas. Employers, for their part, often stress the need to be able to react flexibly in the face of increased international competition. Eurobarometer surveys show that when asked about whether globalisation had positive or negative connotations on EU citizens, the positive results fell from 63% in 2003 to 42% in 2006. The proportion of European citizens seeing globalisation as a threat to employment rose from 39% in 2003 (EU15) to 47% in 2006 (EU25).