At present, the three-phase UPS market in Europe is experiencing growth. The three-phase UPS is currently the most sought-after offering from the European UPS industry. The market is growing at 6.1 percent and this trend is expected to continue over the next three to four years. Encouraged by this, several UPS manufacturers, sellers and suppliers are focusing on the three-phase UPS segment.

"The data centre boom across Europe is a significant factor that is spearheading growth in the UPS industry in general and the three-phase UPS market in particular," notes the analyst of this research service. "Notably, this has given a new lease of life to the western European markets which were otherwise considered to be matured and saturated." The three-phase UPS has emerged a necessity for the majority of end-user applications. Being flexible, scalable and allowing for modularity, it is available across various output ranges and has gained preference particularly among upcoming end-users, which include data centres and the commercial sector.

Central and Eastern Europe: Emerging Markets for Three-Phase UPS

Unlike the general UPS market where the small and medium output ranges contribute the most to revenues, it is the large output ranges that contribute significantly to revenues in the three-phase UPS market. In the future too, the higher output ranges are projected to be the leading revenue-generating segments. Moreover, central and eastern Europe present the next big opportunity in terms of sales for this market, especially in the long run. As a result, the key participants in the market are making efforts to enter this region. While some companies already have a presence here, a careful and well-planned strategy is required to penetrate these markets.

Currently, there is a lack of good service and maintenance in the market. "Earlier, the trend followed by most players was to delegate service and maintenance activities to third-party contractors," explains the analyst. "However, this scenario is changing, as most participants have realised the importance of service and maintenance. They are now focusing on developing their own expertise in service and maintenance support." Competition in the market is based more on quality, technology and service rather than just price. Most companies are aware that if they are able to manufacture or sell a good quality, technically high-end product with excellent service and at a reasonable price, the scope to increase their market share will grow phenomenally.